American Employees Need Life Insurance coverage As Worker Profit: Survey


Though 28 % of employed1 People have voluntary group life insurance coverage by way of their employer, 59% of staff who say they don’t as a result of their employer doesn’t supply it say they might be prone to buy it if it was an possibility.

That’s in accordance with a survey carried out on-line by The Harris Ballot on behalf of OneAmerica® of over 1,000 U.S. adults 18 years or older who’re employed full- or part-time2 that illustrated why this foundational worker profit is coveted — to guard themselves and their family members from future monetary hardship.

It’s the second yr in a row respondents have acknowledged they see group life insurance coverage as a invaluable worksite profit as a result of it’s typically unavailable to them to buy individually3. Those that have it say it more and more offers them the “peace of thoughts” that they’re after (44% in 2018 vs 53% in 2019) to outlive ought to a tragedy occur.

“September is Life Insurance coverage Consciousness Month, and the data gathered by The Harris Ballot supplies additional proof of the sturdy want for employed People to have entry to options to guard the monetary way forward for their households,” stated Dan Aiello, regional vice chairman of gross sales and repair, worker advantages at OneAmerica. “For many staff, the office is now the one alternative to be educated about and buy life insurance coverage kind a completely vetted provider.”

“At this time, voluntary advantages aren’t voluntary on the employer stage,” Aiello added. “Workers are demanding all these merchandise and our brokers perceive that their employer teams have to supply them to spherical out a complete and aggressive profit program.”

Nearly half of staff who don’t have voluntary group life insurance coverage by way of their employer (47%) say it’s as a result of their employer doesn’t supply it; amongst them, a majority (59%) say that if their employer was to supply voluntary group life insurance coverage they might be prone to buy it.

When requested why they’ve voluntary group life insurance coverage by way of their employer, 53% say peace of thoughts; 44% say it’s to guard household/family members from future monetary hardship; 39% say it’s to repay money owed and closing bills within the occasion of their passing; 23% to go away an inheritance for youngsters or grandchildren; and 21% to exchange a partner/accomplice’s earnings within the occasion of their passing.

“Our brokers, gross sales crew and employer purchasers all view employer-provided group life insurance coverage for what it actually is—an inexpensive means to supply protection for an unplanned life occasion,” Aiello stated. “If a breadwinner within the household dies unexpectedly, nothing can deliver that particular person again. However what we will and do ship is consolation, help and the aid from monetary insecurity and devastation.”

Though it’s open enrollment season for these employers who had already bought insurance policies main as much as January 1, any employer has the flexibility to contact a dealer about both group life insurance coverage or incapacity earnings insurance coverage at any time. (OneAmerica Small Enterprise Options, for instance, can be found in a wide range of choices to organizations as small as 2 staff.)

The OneAmerica/Harris Ballot offered alternatives for carriers to handle:

28% of employed People have voluntary group life insurance coverage by way of their employer, and considerably extra male staff (31%) than feminine staff (24%) say they’ve it.
29% of youthful staff, ages 18 to 34, have voluntary group life insurance coverage by way of their employer; the next-closest, at 28%, are ages 35 to 44 years outdated.
Workers with annual family incomes between $75,000 and $99,999 are extra seemingly than these with annual family incomes of lower than $50,000 to have voluntary group life insurance coverage by way of their employer (35% vs. 17%).

Of the American workforce who reported they didn’t have voluntary group life insurance coverage by way of work, the main motive they didn’t have protection was not that they’d different obligations/bills which are extra vital (13%), didn’t see the worth of it (13%), couldn’t afford it (11%) or have been wholesome and didn’t want it (11%); it was as a result of their employers don’t supply the profit (47%).

In the meantime, the survey confirmed that 44% of employed People had conventional group life insurance coverage (i.e. time period life insurance coverage provided by an employer that’s paid for by the employer.)

“Life insurance coverage is among the most vital forms of insurance coverage protection accessible for the monetary wellness of center America,” Aiello stated. “Firms who supply voluntary group life insurance coverage hold their very own advantages prices low and provides their staff a invaluable, lower-cost life insurance coverage possibility than the staff would be capable to buy within the particular person insurance coverage market.”

He added: “We have to do extra to coach corporations and staff on this invaluable and cost-effective core foundational profit.”

Discover extra data at

OneAmerica® is the advertising identify for the businesses of OneAmerica. Insurance coverage merchandise points and underwritten by way of American United Life Insurance coverage Firm® (AUL), a OneAmerica firm. Harris Insights & Analytics isn’t an affiliate of the businesses of OneAmerica.

About OneAmerica®

A nationwide supplier within the insurance coverage and monetary companies market for greater than 140 years, the businesses of OneAmerica assist clients construct and shield their monetary futures. OneAmerica provides a wide range of services and products to serve the monetary wants of their policyholders and clients. These merchandise embody retirement plan merchandise and recordkeeping companies, particular person life insurance coverage, annuities, asset-based long-term care options and worker profit plan merchandise. Merchandise are issued and underwritten by the businesses of OneAmerica and distributed by way of a nationwide community of staff, brokers, brokers and different sources who’re dedicated to offering worth to our clients. To study extra about our merchandise, companies and the businesses of OneAmerica, go to

About The Harris Ballot

The Harris Ballot is among the longest operating surveys within the U.S. monitoring public opinion, motivations and social sentiment since 1963 that’s now a part of Harris Insights & Analytics, a worldwide consulting and market analysis agency that strives to disclose the genuine values of contemporary society to encourage leaders to create a greater tomorrow. We work with purchasers in three major areas; constructing twenty-first-century company popularity, crafting model technique and efficiency monitoring, and incomes natural media by way of public relations analysis. Our mission is to supply insights and advisory to assist leaders make the perfect choices attainable.

1 Employed is outlined as full-time or part-time.
2 The 2019 survey was carried out on-line inside the USA by The Harris Ballot on behalf of OneAmerica from April 18 – 22, 2019 amongst 1,017 U.S. adults ages 18 and older who have been employed full-time or part-time. The 2018 survey was carried out on-line inside the USA by The Harris Ballot on behalf of OneAmerica from Jul 26-30, 2018 amongst 1,054 U.S. adults ages 18 and older who have been employed full-time or part-time. These on-line surveys are usually not based mostly on a likelihood pattern and subsequently no estimate of theoretical sampling error will be calculated. For full survey methodologies, together with weighting variables and subgroup pattern sizes, please contact Tom Spalding at 317-656-7644.
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