Greater than 50 insurance coverage corporations signal as much as dementia marketing campaign


Greater than 50 corporations have signed as much as the second Insurance coverage
Day of Giving, which is in help of the Insurance coverage United Towards Dementia
marketing campaign. 

On 7 November, corporations throughout the UK might be collaborating in
fundraising actions to help dementia analysis.

Final yr’s occasion raised £70,000 in at some point, and this
yr the marketing campaign is aiming to move the £100,000 threshold. 

To this point, 52 organisations have dedicated to the marketing campaign,
together with:ABI, Motion 365, Benefit
Insurance coverage, Aon, aQmen Underwriting Companies, Arc Authorized Help, ASL
Adjusting, Assured Futures, Aston Lark, Aviva, Axa, BNP Paribas Private
Finance, Bollington, Bravo Group, Chubb, The Chartered Insurance coverage Institute,
Claims Consortium Group, Cobra Community, Covéa, Crawford & Co, Cura
Insurance coverage, Deloitte, Eldon Insurance coverage, Ensurance, Freedom Group, Insurance coverage
Emporium, Integro, ISS, Kew Insurance coverage Companies, LV=, Miles Smith, Miller
Insurance coverage Companies, PIB Group, QBE, QuestGates, ReAssure, RiverStone, Scottish
Widows, Sedgwick, Stanmore Insurance coverage, TEn Insurance coverage, THB, The Smith &
Pinching Group Restricted, Tony McDonagh & Co, Touchstone, Umbrella Shield,
Willis Towers Watson, and Zurich. 

Phil Bayles, chief distribution
officer for Aviva, stated that final yr the insurer raised £7,250 due to
the brokers who used its Quick Commerce platform.

“This yr we’re doubling our efforts – fairly actually –
and hoping to boost £15,000 for the Day of Giving by our Quick Commerce
platform and fundraising actions throughout the Aviva workplaces,” he added.

Jeremy Hughes, chief government of Alzheimer’s Society,
stated: “It’s heartening to see so many corporations come collectively beneath one trigger, that
impacts so many people – the 850,000 individuals with dementia within the UK, their
companions, households and mates. Analysis will beat dementia, and your efforts
on the Insurance coverage Day of Giving will assist us to get there.”

Folks can become involved by making a private or firm
donation, or by operating a fundraising occasion at their workplace.


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