Nationwide Names New Chief Advertising and marketing Officer


Nationwide is naming a brand new Chief Advertising and marketing Officer whereas increasing the duties of its Chief Technique Officer to drive the corporate’s innovation-related initiatives. Ramon Jones, a 19-year veteran of the corporate will succeed Terrance Williams, who introduced that he’s leaving the “Fortune 100” insurance coverage and monetary companies supplier in November.

“Ramon is well-prepared to imagine the position of chief advertising officer,” mentioned Nationwide Chief Govt Officer Kirt Walker. “Throughout his practically twenty years at Nationwide, he has held quite a few management roles within the enterprise and in advertising that make him uniquely certified to advertise and defend the Nationwide model and place him to drive additional enterprise success.”

As CMO, Jones will report back to Walker and be chargeable for Nationwide’s model and advertising technique, promoting, inventive companies, social media and company communications.

As Jones takes on the brand new position as Nationwide’s advertising chief, Chief Technique Officer Mike Mahaffey will tackle extra accountability for Nationwide’s innovation-related initiatives.

“Our emphasis on innovation stays vital to our continued success,” mentioned Walker. “Mike shall be chargeable for constructing upon a robust, technology-focused basis, together with our enterprise capital initiatives, strategic partnerships with firms like Amazon, and new platforms just like the recently-announced Spire, a digital insurance coverage platform for self-reliant millennials.”

Mahaffey was not too long ago elevated to the position of Chief Technique & Company Growth Officer, reporting to Walker.  Beforehand he served as Chief Threat Officer since 2008, and Chief Technique Officer since 2014. Mike joined Nationwide in 2005 from Deloitte Consulting the place he served within the agency’s Technique and Operations observe in Chicago. Mike holds a bachelor of science diploma in accounting and enterprise administration from Pepperdine College and a grasp of enterprise Administration diploma from the College of Michigan.  Mike additionally serves on the Board of Trustees for the Middle for Science and Business (COSI) in Columbus and is the Chairman of the Advisory Board on the Threat Institute at The Ohio State College.

Jones has held quite a few management roles together with Regional Vice President of Nationwide’s Western US operations, Affiliate Vice President for the Workplace of the Chief Govt Officer, Advertising and marketing chief of Nationwide’s Property Casualty companies, and most not too long ago Monetary Companies Advertising and marketing chief. Ramon earned a bachelor of science diploma in finance from Villanova College, and a grasp of enterprise administration diploma from the Wharton College on the College of Pennsylvania. He serves as a board member of Instructions for Youth and Household Companies, an area nonprofit centered on in danger youth. He additionally serves on the board of the Mt. Carmel Basis.

“We want Terrance the perfect,” mentioned Walker. “As we proceed our journey, I’m assured that these two dynamic leaders are effectively positioned to speed up our success into the longer term.”

About Nationwide

Nationwide, a Fortune 100 firm based mostly in Columbus, Ohio, is without doubt one of the largest and strongest diversified insurance coverage and monetary companies organizations in the USA. Nationwide is rated A+ by each A.M. Greatest and Normal & Poor’s. An business chief in driving customer-focused innovation, Nationwide gives a full vary of insurance coverage and monetary companies merchandise together with auto, enterprise, householders, farm and life insurance coverage; private and non-private sector retirement plans, annuities and mutual funds; extra & surplus, specialty and surety; pet, motorbike and boat insurance coverage. For extra data, go to Comply with us on Fb and Twitter.

Nationwide, Nationwide is in your aspect and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance coverage Firm. © 2019


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