Bupa launches marketing campaign to encourage males to ‘verify their sort out’


Bupa UK has launched a marketing campaign to lift consciousness of
testicular most cancers signs.

The marketing campaign has the help of former Welsh rugby
captain Matthew Rees (pictured), a testicular most cancers survivor, and encourages
younger males to “verify their sort out”.

Taking part in on rugby themes and terminology, the video and
social media marketing campaign is geared toward males aged 18 to 35 who’re most susceptible to the
illness, however who’re pretty lax in checking signs or too embarrassed to see
their GP.

Figures present one in 4 males by no means verify for signs of
testicular most cancers – equal to 6 million males within the UK.

The same quantity can be too embarrassed to talk to
their physician in the event that they discovered one thing irregular. 

Nearly half of males beneath 35 (45%) would like to talk
to a specialist over the telephone fairly than in particular person, so the marketing campaign goals to
promote Bupa’s Most cancers Direct Entry self-referral service.

Alex Perry, chief government of Bupa Insurance coverage UK,
stated: “This marketing campaign goals to advertise higher understanding of testicular
most cancers, debunk myths and misunderstandings across the illness and in the end
make males extra conscious of the specter of this illness. And it’s not simply geared toward
our members however all males throughout the nation.”


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