Cigna launches stress consciousness marketing campaign


Cigna has launched a marketing campaign that goals to boost
consciousness of stress.

The “See Stress Otherwise” marketing campaign encourages folks
to speak to their medical skilled about stress and create a transparent plan for
folks to raised handle stress and its unwanted side effects.

A survey by Cigna discovered 1 / 4 (25%) of individuals admitted
to emphasize consuming whereas 14% thought that alcohol reduces their stress ranges.

Solely 14% would communicate to a medical skilled when
feeling careworn, preferring to speak to their companion (46%), household (32%) or
buddies (29%).

The survey additionally confirmed that 43% of individuals favor to deal
with their stress in personal reasonably than in search of medical recommendation.

When skilled medical recommendation is averted, lesser recognized
bodily signs of stress can usually go undiagnosed. The signs least doubtless
to be recognised as stress-related are backache (29%), blurred eyesight or sore
eyes (33%) and indigestion or heartburn (46%). 

Just one in 10 Britons have taken a sick day without work resulting from
stress-related points within the final yr, however felt they had been unable to confess the
actual cause for doing so – with the bulk (64%) both claiming they’ve a
bodily sickness, or not giving a cause in any respect.

Phil Austin, Cigna Europe’s chief govt, mentioned: “We
can’t conceal from the truth that the office is a nerve-racking place to be, however
what we will do is give managers and workers the instruments to handle their stress
in a structured and interesting approach.”


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