One of many greatest hurdles for a lot of monetary advisors entering into video content material is the expertise itself. Individuals typically as us, “What sort of digicam do I have to get? Do I want to rent an expert?” For a lot of of you, the most effective place to begin is along with your cellphone. We all know…YouTube is riddled with poor examples of mobile phone footage, however there are additionally some completely gorgeous examples as nicely.
How do some folks nail it whereas others go so unsuitable? Generally it’s their approach; different instances it’s merely the standard of the equipment they use. From our vantage level, we frequently concentrate on three large classes. The primary is….
In case you’re doing video content material, the lighting is important. On this video, we’ll present you three separate setups: studio-quality lighting, cheap lighting, and no lighting in any respect. Your alternative right here actually will depend on your finances. Essentially the most primary of LED mild panels will run you within the neighborhood of $60. In case you can swing it, search for a higher-quality LED with a softbox to diffuse it. Lighting (not digicam, consider it or not) will make the largest distinction in your closing output, so it’s a wise place to take a position.
Whereas your cellphone can take nice movies, it’s not constructed for excellent audio. The cellphone’s microphone is just not adequate. Take into consideration upgrading to a lavalier mic or a condenser mic that plugs immediately into your cellphone. The standard distinction is noticeable.
Whereas it’s nice to have a normal go-to shot in your workplace, it’s additionally good to take some transferring photographs every so often. Whether or not it’s strolling by means of your workplace constructing or strolling by means of the park, slightly selection goes a good distance. In case you’re going to do that nevertheless, think about investing in a gimbal to assist take the shakiness out of your photographs.
We need to see increasingly more advisors creating video content material. Demand for video content material is rising by leaps and bounds, however there are comparatively few advisors getting in on the motion. Whether or not you’re creating content material to teach or promote, hopefully each, let your cellphone be your place to begin. And please tell us if we can assist!
Stephen Boswell and Kevin Nichols are companions with The Oechsli Institute, a agency that makes a speciality of analysis and coaching for the monetary companies trade. @StephenBoswell @KevinANichols www.oechsli.com