Key Group targets later life lending with rebrand


Key Retirement Group has rebranded as Key Group as half
of a mission to increase within the later life lending sector. 

The group, which specialises in fairness launch, stated it
desires to be the UK’s main retirement finance skilled and work with the
business to develop the later life lending.

The organisation consists of the UK’s largest later life
adviser Key, referral service Key Partnerships, fairness launch lender more2life
and business assist service AiR Group.

Key Group is seeking to improve the position of know-how
within the sector, collaborate with companions to construct sensible later life lending
merchandise, equip advisers to ship good high quality fairness launch recommendation, make
skilled monetary recommendation accessible for all individuals on the retirement journey,
and encourage product and repair innovation,

Simon Thompson, chief govt of Key Group, stated that in
order to assist extra customers unlock a greater retirement, the later life lending
sector must develop and evolve. 

“Whether or not, they’re searching for a associate to
present their clients with white labelled recommendation, somebody to refer
purchasers to for assist, assist to construct their enterprise or the chance to
make investments, we may also help them,” he claimed. “The rebrand brings a extra cohesive
strategy to our varied manufacturers and highlights Key Group’s large ambitions for the


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