Michael Kitces’ #FASuccess Podcast: How Douglas Boneparth Attracts UHNW Millennial Shoppers


Welcome again to the 138th episode of Monetary Advisor Success Podcast!

My visitor on immediately’s podcast is Douglas Boneparth. Douglas is the founding father of Bone Fide Wealth, an impartial RIA primarily based in New York Metropolis that manages almost $80 million of belongings underneath administration for 100 shopper households.

What’s distinctive about Douglas, although, is that after beginning out in a reasonably conventional broker-dealer enterprise mannequin serving prosperous retirees, he determined to shift and deal with serving a distinct segment of very high-income millennials, most of whom make half 1,000,000 to $1 million per 12 months in revenue.

On this episode, we speak in depth about Douglas’s area of interest of working with ultra-high-income millennials. Why he selected to speculate so closely in a youthful clientele that’s investing in themselves with excessive pupil debt hundreds that always precede their high-income jobs, the best way he constructions his charge as a mix of a conventional AUM charge plus a flat annual planning charge of $2,000 and $10,000 that’s waived as soon as the shopper reaches half 1,000,000 of belongings underneath administration, as a result of his purchasers are so excessive revenue, they typically attain his asset minimums fairly shortly, and the way he’s been capable of be so efficient with a media- and PR-driven advertising technique that he’s used to draw such high-income millennial purchasers to himself within the first place.

We additionally speak about how Douglas constructions his personal advisory agency. The rationale he determined to transition from being a registered rep with Commonwealth as his broker-dealer to turn out to be an impartial RIA however stick with Commonwealth to supply his RIA help companies, why he determined to cease implementing time period insurance coverage insurance policies himself for his purchasers though he views life insurance coverage as a essential aspect of the monetary plan, and the way he sees the rise of millennial-oriented do-it-yourself expertise platforms and monetary companies as the important thing to with the ability to work with and help his personal millennial purchasers.

And make sure to hearken to the top, the place Douglas shares his views on why the business nonetheless has such an issue attracting millennials to turn out to be monetary advisors, his personal recommendation for younger advisors seeking to get began within the advisory enterprise on the right way to navigate the gross sales tradition that also exists at many massive companies that do the majority of the business’s next-generation hiring, and the trail he pursued from beginning out in his father’s advisory apply to finally deciding to interrupt the normal business mould and construct the advisory enterprise he wished to construct for himself as a substitute.

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