Northwestern Mutual Takes Monetary Planning To The Chapel

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Northwestern Mutual has lengthy been identified for its insurance coverage enterprise, however a brand new marketing campaign is shifting it nearer to marriage ceremony planning and marriage counseling. The monetary providers firm is teaming with the net marriage ceremony platform The Knot and influencers like ABC’s The Bachelorette star JoJo Fletcher to supply Northwestern Mutual-sponsored entry to The Knot’s marriage counseling app, referred to as Lasting, and supply details about cash administration for , in accordance with a current announcement. 

The marketing campaign, referred to as “Moneymates,” seeks to concurrently harvest monetary planning leads whereas offering the fundamentals of economic training for . Citing the outcomes of a survey performed throughout The Knot’s database, Northwestern Mutual discovered that engaged and newlywed want extra monetary planning steering. “Cash is among the biggest sources of pressure and stress in a wedding,” mentioned Lee Hurley, vice chairman of selling at Northwestern Mutual. “However monetary planning is usually not on the radar.”

The marketing campaign will proceed by way of the top of the month. 

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