Principal Names New Chief Advertising and marketing Officer


DES MOINES, Iowa, July 1 — Principal Monetary Group issued the next information launch:

The Principal Monetary Group(R) right now introduced that Beth Wooden has joined the corporate as senior vp and chief advertising officer (CMO), efficient July 22, 2019. As CMO, Wooden assumes total accountability of the International Middle for Model and Insights which incorporates model, market analysis, analytics and enterprise intelligence, world agency relations and exterior communications. She is going to report back to Dan Houston, chairman, president and CEO at Principal(R) and might be based mostly in Des Moines, Iowa.

Most lately, Wooden served as vp and chief advertising officer of the person companies at Guardian Life Insurance coverage. Her tasks included main digital advertising transformation throughout the life, incapacity, annuity and wealth administration companies.

“Beth brings over 25 years of promoting expertise and has a wealth of data in digital advertising and information analytics with advisors, enterprise homeowners and shoppers,” stated Dan Houston. “Her robust monitor report and deep understanding of information will assist us higher anticipate and meet our clients’ wants across the globe. And as a earlier entrepreneur, she understands the challenges small to medium-sized enterprise homeowners face and the way we will present the expertise and experience to make sure their companies thrive.”

“Principal is a strong and historic model with robust values, nicely positioned to narrate to folks throughout generations and cultures,” stated Wooden. “I’m humbled and excited to hitch the crew and stay up for collaborating throughout companies and across the globe to share our story as we assist households and enterprise homeowners construct confidence of their monetary and retirement futures.”

Previous to her roles at Guardian Life, Wooden was second vp, advertising, at MassMutual. She’s held quite a few advertising management roles within the consumer-packaged items and healthcare industries, with firms akin to Frito-Lay and Johnson & Johnson.

Wooden earned a Bachelor of Science in advertising and communications from Babson School in Wellesley, Mass. She additionally earned a digital advertising certification from Cornell College and digital transformation certification from College of California Berkeley, Haas Faculty of Enterprise.

In her free time, she enjoys serving to native, women-owned startups develop their enterprise and advertising plans. She additionally works along with her husband on efforts to advance ladies ice hockey throughout New England.


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