Voya Launches Human-Tech Hybrid Investing Platform


Voya Monetary Advisors, the retail wealth administration arm of Voya Monetary, is launching a brand new digital recommendation platform to help its advisors and retail shoppers, in accordance with an announcement. Referred to as Voya Digital Adviser, the applying supplies traders with automated, fee-based portfolios managed by the agency. 

Though the brand new utility is software-based and automatic, Voya emphasised that it doesn’t wish to minimize human advisors out of the wealth administration equation. “Our new platform ensures that the advisor stays integral to the method,” mentioned Tom Halloran, president of Voya Monetary Advisors, in an announcement. “This permits a consumer to obtain the perfect of each worlds — entry to self-directed funding recommendation mannequin portfolios, together with the worth and experience of a private advisor relationship.” 

“We’re listening fastidiously to what our advisors have to develop efficiently,” added Andre Robinson, head of advisory options in Halloran’s division.

Neither consultant was out there to answer questions, together with whether or not the applying was constructed in-house or is from a third-party white-label know-how supplier or tackle why the corporate determined to not make Voya Digital Adviser instantly out there to customers.  

The brand new utility requires traders to enter their threat tolerance and objectives, fundamental components of an automatic investing platform. As well as, it supplies automated rebalancing for traders, who should meet an account minimal of $5,000. Traders will even have at the least one assembly per yr with an advisor, in accordance with the announcement. 


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